Dr. Do-It-Yourself has been attempting to sell his dental practice for the past eighteen months. He is determined not to use a professional firm to sell his practice. He dislikes the idea of paying a fee for this service even if it saves him time and he will ultimately receive more money from the sale. He feels that people in a fee for service business are living off other peoples’ honest, hard-working labor. He is not going to let anyone else make any money from the sale of his dental practice!
That’s right; you are not the first dentist to make that statement, we’ve heard it before, and we’ll undoubtedly hear it again. Every dentist who has just learned that his or her practice will not appraise for one year’s gross revenues makes this statement and each one thinks they are the first.
Don’t listen to the doomsayers… dental practices are selling for higher prices than ever. It’s all a matter of knowing how to market a dental practice in this environment.
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