If you were told that you were going to die tomorrow and someone offered you a way to extend your life for one more year… for a price, how much money would you be willing to pay? Ten thousand dollars? One hundred thousand dollars? Perhaps one million dollars?
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Don’t listen to the doomsayers… dental practices are selling for higher prices than ever. It’s all a matter of knowing how to market a dental practice in this environment.
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Mary Smith was a forty-two-year-old office manager who had been working for Dr. A for the past twelve years. Mary enjoyed a good salary and benefits from her job. She and her husband had purchased a new house a few years before, and her children were approaching college age. As a result, her income was necessary to support her family’s current lifestyle, and she felt she had job security for as long as Dr. A remained in practice.
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