If you were told that you were going to die tomorrow and someone offered you a way to extend your life for one more year… for a price, how much money would you be willing to pay? Ten thousand dollars? One hundred thousand dollars? Perhaps one million dollars?
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Doctors are classic entrepreneurs. They are used to doing things themselves, and doing it "their way." When the time comes to sell their practice, they naturally feel that they could do it best since they know the practice better than anyone else does. Surely, it can’t be that difficult to locate a buyer and complete a sale. Who needs to pay a “broker” to sell their practice when all you have to do is place an ad in the journal and answer calls from doctors anxious to buy.
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